On the web, the perception of a company or organization’s brand and its product or service often lives outside of its website. Gaining credible inclusion within online communities requires great care, restraint, and authenticity. We offer both technical solutions and consultative guidance for implementing and capitalizing on the power of social media. Social media marketing is most beneficial to companies that have a remarkable product or service, are reasonably transparent, and want to participate in the discussion.

Interactive Communities

The current Web 2.0 era is a celebration of user-generated content and interactivity. Sizable social networking websites like MySpace, Facebook, and LinkedIn are leading the charge and niche-focused communities are becoming more and more prominent by the day. One of the great challenges with marketing in an online community, besides knowing where to begin, is gaining acceptance. Mango understands this subtle art because we are active members in a wide variety of interactive web environments. We can spot an inauthentic meatball from a mile away! We know what it takes to enter the conversation respectfully, in an acceptable and productive way.

Blogs and Forums

Care to take off your tie?
Blogs and Forums are valuable as informal communications that help to bring out the personality of a company or individual. People trust blogs and forums because they tend to contain plain-speak, no spin information.

Forums can do wonders for a brand, but they expose, so it takes courage and faith to put yourself out there. Rest assured that the self-policing nature of forums is proven effective. Internet users want to engage in healthy, positive communities and will stomp abusive activity.

If you'd like to learn more about our experience in developing online communities and Blogs, please give us a call. We will be happy to explore the possibilities for your organization

Viral Marketing Strategy

Social media environments have the power to turn a remarkable product or idea into a viral phenomenon. Most of us want our business concepts to go viral.

Social Bookmarking

A tremendous tool in promoting a website, social bookmarking requires time and a commitment to actively pursue those with similar bookmarking taste.

Video Application & Marketing

Network television is sooo 2004... Recent estimates indicate that over 50% of all internet activity is watching video. Google spotted this trend early and quickly capitalized on it by buying YouTube for what now appears to be a not-so-ridiculous amount of money.